According to qiaobao.com, in the fairy tale, there is a toy factory in Santa's hometown, where all the Christmas gifts in the world come from. But in real life, 60% of the world's Christmas products were born in Yiwu, China. Over the past 10 years, "China brand" Christmas objects have become the "standard" of many European and American countries.
With the global economic downturn and the rise of China's labor costs, China's small commodity economy is gradually becoming marginalized. In order to save the declining Christmas products industry, Yiwu commodity producers are trying to transform towards integrated sales of online, offline and online, and are planning to move physical stores to the United States to reduce the profit "scissors gap" consumed by intermediate links. These ambitious Chinese businessmen said, "in the near future, we will light up the Christmas tree in Yiwu in the United States."
Made in China comes standard with American Christmas
With the advent of Christmas, the flow of people in stores is surging, and people are used to purchasing the annual Christmas "standard" items.
On the other side of the earth, the Christmas supplies supplier of China's Yiwu small commodity market told reporters that for every 10 Christmas trees purchased by the American people, 6 come from Yiwu, China. These Christmas goods across the sea have been hot sellers in the U.S. market for the past 10 years.
On Yiwu shopping, the official e-commerce platform of China's Yiwu Commodity wholesale market, through the 360 degree panoramic presentation technology of the website, the reporter saw the physical store of Chen Yongping, the manufacturer of Christmas goods: hundreds of artificial Christmas trees ranging from 1.5 meters to 2 meters are placed in the store of dozens of square meters.
"These are just a small part. All types of Christmas trees can't be put in stores." Ms. Chen said that the annual output value of the artificial Christmas tree in her factory is more than 10 million yuan, and more than 80% is used for export.
In Wal Mart stores, people who are happily choosing Christmas trees may not know that every Christmas tree they choose has gone through many choices: first, American buyers preset the popular types of Christmas trees according to public preferences; Secondly, the factory produces a real artificial Christmas tree according to the order; Then, foreign traders packed and boxed the Christmas tree. After a long journey, the undamaged tree could appear in supermarkets such as Wal Mart in the United States.
Chen Yongping, who has 12 years of industry experience, described to us the transnational process of the artificial Christmas tree. "Before September every year, American buyers check the sample design in the store, select some styles and place orders. Then the factory works day and night, and the completed Christmas tree is handed over to the foreign trade company, who is responsible for packing and packing. In about two months, Yiwu Christmas tree may appear in the American market."
"American suppliers are the most stringent of international purchasers. Various certification standards are more complex. Generally, the number of orders received by merchants is small." Tang Wenhua, the overseas development manager of Yiwu shopping, said that in his opinion, under strict standards, every Christmas tree arriving in the United States is lucky to some extent.